The Repco Supercars Championship (formally Australian Touring Car Championship) is the premier motorsport category in Australasia and one of Australia’s biggest sports. Globally, it is recognised as the best touring car category in the world and a leader in motorsport entertainment. The Repco team consulted the Metrix in order to migrate their existing website to the WordPress and to perform strategic and effective campaigns for their upcoming events.
Repco was concerned about the event promotions in terms of registration process, front end look of the website, ease of use for naive users etc. This was not a task of worry for Metrix as we know how to create an easy to use and alluring website from a user’s point of view. In addition to this, generation of leads and sales was also on focus.
The vision was to migrate the existing website to the WordPress with some enhanced and updated graphics on it. The team Metrix gives its best to develop and design an attractive and ease of access website for Supercars Championship.
The solution was generated by considering the following points:
- To deliver a breathtaking front end.
- Run imapctful advertisement and marketing campaigns.
- To improve the event registration process on website.
- Optimizing the page speed.
- Updating the web designs and graphics.
- Using social media to target the audience.
Metrix is Brisbane’s topmost digital company which helped multiple business to achieve their respective goals in term of lead generations and targeting audience. Similarly, Supercars Championship was also satisfied with the deliverables.