Overview:
Meeting Events Australia is the Australian event industry’s largest professional organisation dedicated to professionalism and the delivery of excellence across more than 14 companies. The Meeting Events Australia decided to carve out a small portion of digital budget and utilizes the Metrix services for the events.
Challenges:
Working with such a renowned company was an honour for us as we have maintained an image among big industries in Brisbane. The process was started by discovering the basic requirements of the client and also reviewing the existing marketing strategies for them. Metrix team successfully accomplished the project and delivered the quantitative and qualitative outcome to the client.
Vision:
By leveraging the client’s investment towards the marketing campaigns, the business was capable enough to generate a double return on investment. The vision was clear at starting that client wants to increase the profit and sales from its organised events.
Solution:
Metrix Australia’s implementation team worked hand in hand with the Meeting Events team to ensure that the marketing campaigns were inline with the vision of events. Through effective targeting, daily optimization and strategic media allocation, Meeting Events Australia was an absolute success.
Results:
Metrix team generated a good return on the investment incurred by the client. The client appreciates that even with such a small amount of allocated budget, team Metrix drives an outstanding result.