Coral homes is one of the most trusted brand of Australia in the field of constructing property. It offers wide range of affordable homes with standard inclusions. The company wants to promote the brand by re-creating the advertisements. They had elected Metrix to do branding and marketing for them.
Everyone is acquainted to the reputation of Coral Homes, This project was challenging for the Metrix team as there were lots of interest in existing advertisement strategy however it lacks of structural strategy. Another challenge was competition with other construction companies. Coral Homes was aiming to increase the customers and digital audience by updating there advertisement criteria.
Construction companies have a unique opportunity because unlike more commercial businesses they don’t need to do door to door marketing. This is great because it means you can simply create the graphics and digital content to display and it will attract the audience itself. Along with this, increasing sales is not the only thing necessary for Coral homes. Highest ranking and audience engagement is also a key to success.
For generating the solution, our master minds at Metrix started the project by understanding the needs of the client and then projecting a valid plan or strategy as per the defined requirements. Once the planning is done, the implementation took place and hence the final qualitative product was delivered successfully.
The driven results were outstanding, as we were able to enhance the audience engagement and lead generation for Coral Homes. Along with this, the social media following of Coral homes was also increased by implementing the novel advertisement strategies.